Social media is all about growing your brand and staying connected with your online community. In the past, successful social media coordinators differentiated their video content by relying heavily on on-screen captions and text overlay. With the popularization of platforms like Tiktok and Instagram Reels, that trend certainly isn’t going away anytime soon. Instead, the best content creators must continue their search for methods that continue to draw eyes and separate their content from the rest. That’s where voice-over comes in! Here’s how the latest trends in voice-over can contribute to the success of a rising social media channel.
Generating the Highest ROI Possible in 2022
When it comes to getting the greatest results from your social media efforts, more than half of social media marketers say that sharing videos is the best method to achieve maximum returns. This has become common knowledge at this point in 2022 with the longstanding popularity of Tiktok along with YouTube’s continuous efforts to rival the platform with YouTube Shorts.
But how can you successfully tap into this highly lucrative online space? In my experience, it’s all about aligning your product and the information presented with a voiceover solution that accurately suits your brand. Gone are the days of solely relying on built-in text-to-speech voices to catch the attention of viewers. When users are rapidly scrolling through their social media feeds, a quality video with skilled voiceover acting is the recipe to stand out and hold their attention rather than driving them to keep scrolling with a tired and dated approach.
Finding the Right Voice-Over Match for Your Brand
So, we’ve established that users are more likely to be engaged by video content backed with quality voiceover. But how can you go about finding the right match for your brand? Luckily, the most talented voice-over performers can readily adapt to match your needs. Prior to selecting a voice actor for your own social media campaigns, be sure to request access to demos of their previous work. Once you find the right voice, you’ll be able to establish brand continuity by enlisting their services regardless of the tone or style of your next project.
Grow Your Social Media Audience with Voice-Over
Are you looking for that unique voice talent who can deliver exactly what you need? With more than 20 years of experience, I have become an expert at transforming my voice to reflect a wide variety of intonations. Want to grow your social media audience with voice-over? Reach out to me today!